Marketing Strategy - What if You Knew Then What You Know Now
June 24th, 2007 by Biz2Biz
How many times have you said to yourself, "If I knew then what I know now"? What would you have done differently? Looking back at your business, what would you do different today than you did 5 years ago? I recently read a post at ProBlogger and they challenged their readers to comment on what they know now that they wished they had known when they started their blog.
This exercise reminds me of how important it is for a business to re-evaluate their branding and marketing strategies by applying lessons learned over the past several years. Ask yourself a few simple questions…
- Is my brand clear?
- Who are my competitors?
- What are my competitors doing that I'm not?
- How has technology changed and how can it help my business?
Read more from Ira Kaufman on Integrated Marketing Strategies.