Biz Talk - Business Blog Roanoke and Beyond

This is a continuation from our recent post about the Biz2Biz Leader's Forum Creating a Regional Presence.   Attendees learned of the challenges and opportunities facing business owners desiring to expand their business throughout Virginia and North Carolina. 

During the second segment of the forum, speakers shared marketing strategies and tools available for expanding to a new marketplace. 

Ira Kaufman, President Roanoke Biz2Biz and Online Advantage, talked about creating a regional brand where he emphasized 8 Steps to a Branding Strategy.

Tom Markiewicz, President of EvolvePoint, spoke on Accessing Social Media to Develop a Regional Presence.  Tom focused on using blogs, feeds and other social networks to market and brand a business for expansion. 

Fred Burke with Patterson Partners in Greensboro spoke on Public Relations and opportunities for growth in North Carolina and Kaithe Clark, Sound Ad-Vice Advertising, shared how traditional media can be used when expanding to a new region or marketplace.