More Strategic Marketing Opportunities
June 14th, 2007 by Biz2Biz
This is a continuation from our recent post about the Biz2Biz Leader's Forum Creating a Regional Presence. Attendees learned of the challenges and opportunities facing business owners desiring to expand their business throughout Virginia and North Carolina.
During the second segment of the forum, speakers shared marketing strategies and tools available for expanding to a new marketplace.
Ira Kaufman, President Roanoke Biz2Biz and Online Advantage, talked about creating a regional brand where he emphasized 8 Steps to a Branding Strategy.
Tom Markiewicz, President of EvolvePoint, spoke on Accessing Social Media to Develop a Regional Presence. Tom focused on using blogs, feeds and other social networks to market and brand a business for expansion.
Fred Burke with Patterson Partners in Greensboro spoke on Public Relations and opportunities for growth in North Carolina and Kaithe Clark, Sound Ad-Vice Advertising, shared how traditional media can be used when expanding to a new region or marketplace.
This entry was posted on Thursday, June 14th, 2007 at 3:53 pm and is filed under Social Media, Branding, Marketing, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
June 14th, 2007 at 3:55 pm
[…] will continue this post later with some additional tools and presentations from other speakers at the event, including marketing and branding solutions when expanding to a […]